{"id":2,"date":"2026-10-06T08:50:35","date_gmt":"2026-10-06T08:50:35","guid":{"rendered":"https:\/\/analytics-clubbi.com\/wordpress\/?page_id=2"},"modified":"2026-10-07T17:21:30","modified_gmt":"2026-10-07T10:21:30","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/analytics-clubbi.com\/wordpress\/sample-page\/","title":{"rendered":"Publication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2\" class=\"elementor elementor-2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52690e19 e-flex e-con-boxed e-con e-parent\" data-id=\"52690e19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4c642d elementor-widget elementor-widget-text-editor\" data-id=\"4d4c642d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong><mark style=\"background-color: rgba(0, 0, 0, 0);\">Journal<\/mark><\/strong><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:quote --><\/p>\n<ul>\n<li>\n<p><a href=\"https:\/\/gtg.webhost.uoradea.ro\/PDF\/GTG-1-2026\/gtg.64140-1691.pdf\" target=\"_blank\" rel=\"noopener\">Maaksorn,<\/a><a href=\"https:\/\/gtg.webhost.uoradea.ro\/PDF\/GTG-1-2026\/gtg.64140-1691.pdf\" target=\"_blank\" rel=\"noopener\"> T., Trakulmaykee, N., Tongtep, N. (2026).\u00a0 Tourism route development using association rule minning and Google Maps in Songkhla, Thailand. Geojournal of Tourism and Geosites. 64(1), 457-464. https:\/\/doi.org\/10.30892\/gtg.64140-1691<\/a> [SCOPUS (Q1), EBSCO]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/so03.tci-thaijo.org\/index.php\/msj\/article\/view\/277055\/193361\">Dittavichai, R., Pratan, T., Hnucheck, K., Trakulmaykee, N. (2026).\u00a0 Achievement of Knowledge Management for Entrepreneurs in Songkhla Lagoon. Journal of Management Science, Suratthani Rajabhat University. 13(1), 102-124. https:\/\/doi.org\/10.30892\/gtg.64140-1691 [TCI2]<\/a><\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/doi.org\/10.30892\/gtg.61342-1552\">Trakulmaykee, N., Pratan, T., Hnuchek, K., Dittavichai, R. (2025).\u00a0 Tourist Enhancement Using Platform Features of My Trips and Recommendation Routes. Geojournal of Tourism and Geosites. 61(3), 1836-1844.<\/a> <a href=\"https:\/\/doi.org\/10.30892\/gtg.61342-1552\">https:\/\/doi.org\/10.30892\/gtg.61342-1552<\/a>\u00a0[SCOPUS\u00a0(Q1), EBSCO]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/li01.tci-thaijo.org\/index.php\/rmutsvrj\/article\/download\/264981\/180061\">Matayong, S., Saebao, S., Trakulmaykee, N. (2025). Business Intelligence System for Lecturer Qualification<\/a><br \/><br \/><a href=\"https:\/\/li01.tci-thaijo.org\/index.php\/rmutsvrj\/article\/download\/264981\/180061\">Analysis: Optimizing ETL Workflows for KPI Extraction based on QOX. Recent Science and Technology. 17(2), 264981-264981.<\/a> [TCI1]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/doi.org\/10.30892\/gtg.58122-1407\">Trakulmaykee, N., Pratan, T., Hnuchek, K., Dittavichai, R. (2025).\u00a0 Augmented Reality of Street Art Route for Tourism, Thailand.\u00a0<em>Geojournal of Tourism and Geosites<\/em>. <em>58<\/em>(1),50-70. https:\/\/doi.org\/10.30892\/gtg.58122-1407<\/a> [SCOPUS\u00a0(Q1), EBSCO]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/ijece.iaescore.com\/index.php\/IJECE\/article\/view\/34858\">Trakulmaykee, N., Choksuchat, C., Jetwanna, K.W., Inthanuchi, K.S. (2024). Moderating Roles of User\u2019s Intention to Use Line Official Account in Healthcare ContextL Body Mass Index. <em>International Journal of Electrical and Computer Engineering. 14<\/em>(6), 6807-6816.\u00a0http:\/\/doi.org\/10.1159\/ijece.v4i6.pp6807-6816.\u00a0<\/a>[SCOPUS (Q3), EBSCO]<\/p>\n<\/li>\n<li>\n<p><a href=\"http:\/\/www.icicelb.org\/ellb\/contents\/2024\/5\/elb-15-05-02.pdf\">Trakulmaykee, N., Choksuchat, C., Phetsakul, A., Jetwanna, K.W., Inthanuchi, K.S. (2024). Geospatial Analysis and Business Intelligence in Massage and Spa Center. ICIC Express Letters Part B: Application. 15(5), 435-444. http:\/\/doi.org\/10.30892\/gtg.58122-1407<\/a>\u00a0[SCOPUS\u00a0(Q4)]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/www.pjlss.edu.pk\/pdf_files\/2024_1\/4010-4028.pdf\">Putprakob, S., Lalitsasivimol, W., Trakulmaykee, N. (2024). Repurchasing Affecting Factors on Sacred Object by Electronic Media in Thailand. <em>Pakistan Journal of Life and Social Sciences. 22<\/em>(1), 4010-4028.<\/a>\u00a0[EBSCO]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/so03.tci-thaijo.org\/index.php\/jiskku\/article\/view\/261712\/182425\">Trakulmaykee, N., Pratan, T., Hnuchek, K. &amp; Petcharat, S., Seamhan, P. (2024). Factors of Tourist\u2019s Intention to Use Line OA for Songkhla Lagoon Tourism.\u00a0<em>Journal of Information Science<\/em>.\u00a0<em>10<\/em>(1), 21-36.<\/a>\u00a0<a href=\"https:\/\/so03.tci-thaijo.org\/index.php\/jiskku\/article\/view\/261712\/182425\">https:\/\/doi.org\/10.14456\/jiskku.<br \/>2024.2<\/a>\u00a0[TCI1]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10209-023-01055-1\">Matayong, S., Jetwanna, K.W., Choksuchat, C., Choosawan, S., Trakulmaykee, N.,\u00a0Limsuwan, S.,\u00a0 Inthanuchi, K.S. (2025). IoT-based System and Applications for Elderly Healthcare: A Systematic Review. <em>Universal Access in the Information Society. 22<\/em>(4), 99-125.<\/a>\u00a0[EBSCO, SCOPUS\u00a0(Q1), WoS]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/so03.tci-thaijo.org\/index.php\/msj\/article\/view\/255515\/178276\">Trakulmaykee, N., Pratan, T., Hnuchek, K. &amp; Petcharat, S., Seamhan, P. (2023). \u201cMata Lumnam\u201d Application Development for Supporting Logistical Tourism in Songkhla Lagoon. <em>Journal of Management Sciences Suratthani Rajabhat University<\/em>. <em>10<\/em>(1), 57-84.<\/a>\u00a0[TCI1]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/li01.tci-thaijo.org\/index.php\/rmutsvrj\/article\/view\/253368\/177423\">Bilabdulla, K. &amp; Trakulmaykee, N. (2023). Chatbot Adoption based on Lean Management: Case Study of Interrogation Tasks in Betong Police Station. <em>Rajamangala University of Technology Srivijaya Research Journal.<\/em> <em>15<\/em>(3), 687-701.<\/a>\u00a0[TCI1]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/so04.tci-thaijo.org\/index.php\/tourismtaat\/article\/view\/144587\/176888\">Trakulmaykee, N., Hnuchek, K., Pratan, T. &amp; Petcharat, S., Seamhan, P. (2022). The Potential Study of Tourism Logistics Management for Elderly Tourist in Phatthalung.<em> Journal of Thai Hospitality and Tourism<\/em>. <em>17<\/em>(2), 1-13.<\/a>\u00a0[TCI1]<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/so02.tci-thaijo.org\/index.php\/JLIS_SWU\/article\/view\/243125\/165120\">Soonthonwarapas, P., Trakulmaykee, N.,\u00a0Matayong, S. (2020). RFM Analysis to Segment Users of Circulation at Khunying Long Athakravisunthorn Learning Resource Center, Prince of Songkla University. <em>Journal of Library and Information Science Srinakharinwirot University<\/em>. <em>13<\/em>(1), 29-37.<\/a>\u00a0[TCI2]<\/p>\n<\/li>\n<li>\n<p>Pratan, T., Hnuchek, K., Trakulmaykee, N., Petcharat, S., Seamhan, P. &amp; Manwicha, J. (2019). Logistical Tourism Management in Phatthalung for Elderly Tourists. <em>Hatyai Academic Journal, 18 <\/em>(2). [TCI1]<\/p>\n<\/li>\n<li>\n<p>Lim, S., Lim H. and Trakulmaykee, N. (2018). An empirical study on factors affecting e-commerce adoption among SMEs in west Malaysia. <em>Management Science Letters, 8<\/em>(5), 381-392. [SCOPUS]<\/p>\n<\/li>\n<li>\n<p>Trakulmaykee, N., Wongsirichot, T., &amp; Trakulmaykee, Y. (2018). A Comparative Study of Factors\u2019 Influences Affecting Tourists\u2019 Intention to Use Mobile Food Information: Independent Tourists and Package Tourists. <em>International Journal of Innovation and Technology Management, 15<\/em>(01), 1850002. [WoS, SCOPUS, EBSCO]<\/p>\n<\/li>\n<li>\n<p>Trakulmaykee, N. (2018). The Study of Perceived Factors on Kahoot Acceptance in Formative Assessment. <em>Journal of Education Research, 13<\/em>(1). [TCI1]<\/p>\n<\/li>\n<li>\n<p>Trakulmaykee, N. (2016). The Experiential and Motivational Factors Affecting Needs in Mobile-based Food Information for Foreign Tourists Traveling in Thailand. <em>Journal of Thai Hospitality and Tourism, 11<\/em>(2), 37-52. [TCI1]<\/p>\n<\/li>\n<li>\n<p>Hnuchek, K. and Trakulmaykee, N. (2016). The Importance of Perceived Franchisor Support Toward Franchisee Satisfaction. <em>Journal of Management Sciences Suratthani Rajabhat University<\/em>. 2(2): 47-64. [TCI1]<\/p>\n<\/li>\n<li>\n<p>Trakulmaykee, N. and Hnuchek, K. (2016). Examining the Model of Information Needs on Mobile Devices: Massage-Spa Therapy Context. <em>Journal of Management Sciences Suratthani Rajabhat University<\/em>. 3(2): 15-42. [TCI1]<\/p>\n<\/li>\n<li>\n<p>Benrit, P. and Trakulmaykee, N. (2016). The Relationships among Food Quality, Service Quality, Physical Environment and Customers\u2019 Satisfaction in Thai Dining Restaurant in Malaysia. <em>Journal of Management Sciences Suratthani Rajabhat University<\/em>. 2(1): 31-51. [TCI1]<\/p>\n<\/li>\n<li>\n<p>Trakulmaykee, N. and Benrit P. (2015). Determinants of Users\u2019 Intention to Use Mobile Information Technologies. <em>Encyclopedia of Information Science and Technology, Third Edition<\/em>. USA, IGI Global: 3726-3734.<\/p>\n<\/li>\n<li>\n<p>Trakulmaykee, N. and Benrit, P. (2015). Investigating determinants and interaction quality effects on tourists\u2019 intention to use mobile tourism guide. <em>International Journal of Innovation and Technology Management<\/em>, 1225-1229. [WoS, SCOPUS, EBSCO]<\/p>\n<\/li>\n<li>\n<p>Trakulmaykee, N. and Trakulmaykee, Y. (2015). \u201cInvestigating Factors of International Tourists\u2019 Intention to Use Mobile Tourist Guide for Thai National Parks Travelling.\u201d <em>Journal of Management Sciences Suratthani Rajabhat University<\/em>. 2(1): 31-51. [TCI1]<\/p>\n<\/li>\n<li>\n<p>Seng, C. L., Baharudin, A. and Trakulmaykee, N. (2015). E-Commerce Adoption: The moderation effects of Perceived Strategic Value on factors influence Small Medium Enterprises in Malaysia. <em>Australian Journal of Basic and Applied Sciences.<\/em> 2(1): 89-96.<\/p>\n<\/li>\n<\/ul>\n<p><!-- \/wp:quote --><!-- wp:paragraph --><\/p>\n<h2>\u00a0<\/h2>\n<h2>Book Chapter<span style=\"font-size: 2rem;\">:<\/span><\/h2>\n<ul>\n<li>\n<p>Lim, S. C., Lim, S. P., Trakulmaykee, N., San Tan, J., Choksuchat, C., Lee, C. K., &amp; Lim, J. T. (2021). A Proposed Conceptual Framework of Factors Influencing Consumer E-Wallet Adoption in Malaysia and Thailand Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN (pp. 247-269): IGI Global.<\/p>\n<\/li>\n<li>\n<p><span style=\"font-size: 16px;\">Trakulmaykee, N., &amp; Benrit, P. (2019). Chapter 9 Emerging Application: Tourism. Managing Mobile Technologies: An Analysis from Multiple Perspectives (pp. 243-265). Singapore: World Scientific.<\/span><\/p>\n<\/li>\n<li>\n<p>Trakulmaykee, N., &amp; Benrit, P. (2015). Determinants of Users\u2019 Intention to Use Mobile Information Technologies. In K.-P. Mehdi (Ed.), Encyclopedia of Information Science and Technology, Third Edition (pp. 3726-3734). Hershey, PA, USA: IGI Global.<\/p>\n<\/li>\n<li>\n<p>Trakulmayke, N., Suhaimi-Banarudin, A. &amp; Mohd-Arshad, M.R. (2011). \u201cChapter 4: Towards a better understanding of international tourists\u2019 acceptance of mobile tourism guide. Readings on Tourism and Hospitality Issues. Malaysia: McGraw-Hill.<\/p>\n<\/li>\n<li>\n<p>Trakulmaykee, N., Wongsirichot, T. &amp; Trakulmaykee, Y. (2019). Chapter 8 Emerging Application: Mobile Food Information. Managing Mobile Technologies: An Analysis from Multiple Perspectives (pp. 211-241). Singapore: World Scientific.<\/p>\n<\/li>\n<\/ul>\n<h2>\u00a0<\/h2>\n<h2>Conference:<\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:quote --><\/p>\n<ul>\n<li>Prateepausanont, N. Choksuchat, C., Trakulmaykee, N., Bureekarn, S., Chantachart, J., Songwathana, P.,\u00a0Inthanuchi, K.S.\u00a0(2022). Developing IoT Telehealth Physical Therapy in Community Potential and Future Pademics. Proceeding in the 13th Annual Information Technology, Electronics and Mobile Communication Conference (IEMCON). Bangkok: Thailand. [IEEE, SCOPUS]<\/li>\n<li>Trakulmaykee, N. &amp; Benrit, P. (2015). Mobile Tourism Guide in the Context of Thai National Parks: The Effects of Mobile Design Qualities in TAM2. Proceeding in the 4th International Conference on Tourism Research (4ICTR). Malaysia.<\/li>\n<li>Saebao, S., Matayong, S. &amp; Trakulmaykee, N. (2020). QoX based ETL Design for Business Intelligence System of Lectureres\u2019 Qualitifications Analysis. Proceeding in the 17th International Conference on Electrical Engineering\/Electronics Computer, Telecommunications and Information Technology (ECTI-CON 2020). Bangkok: Thailand. [IEEE, SCOPUS]<\/li>\n<li>Trakulmaykee, N., Kreanual, P. &amp; Choksuchat, C. (2019). Implementation IoT Rehabilitation Tracking System for Trigger Finger Patients. Proceeding in the 23rd International Annual Symposium on Computational Science and Engineering (ANSCSE23), Thailand.<\/li>\n<li>Saeteng, T., Srionuan, T., Choksuchat, C., &amp; Trakulmaykee, N. (2019). Reforming Warning and Obstacle Detection Assisting Visually Impaired People on mHealth. Proceeding in the 2019 IEEE International Conference on Consumer Electronics-Asia (ICCE-Asia). [IEEE, SCOPUS]<\/li>\n<li>Jansri, W. and Trakulmaykee N. (2016). Customer perceived value and customer orientation of salespeople in purchasing luxury natural products. Proceeding in the 7th International Research Symposium in Service Management. Nakhon Pathom, Thailand.<\/li>\n<li>Tanhawas, T., Abru, N. &amp; Trakulmaykee, N. (2020).\u00a0Bus-route Tracking Application.\u00a0Proceeding in the 8th Asia Undergraduate Conference in Computing (AUCC). Bangkok: Thailand. [Excellent Paper Award]<\/li>\n<li>Trakulmaykee, N. and Wongsirichot T. (2015). Modelling using pls statistical analysis: mobile information technology acceptance of international tourists. Proceeding in the International Conference on Simulation, Modelling and Mathematical Statistics. Chiang Mai, Thailand.<\/li>\n<li>Laddawong, P., Trakulmaykee, N. &amp; Matayong, S. (2020).\u00a0Factors Influencing on Exercise Endurability via Virtual Reality Technology.\u00a0Proceeding in the 50th\u00a0National Graduate Research Conference (NGRC50). Bangkok: Thailand.<\/li>\n<li>Lim, S., Baharudin A. and Trakulmaykee, N. (2015). E-Commerce Adoption: The moderation effects of Perceived Strategic Value on factors influence Small Medium Enterprises in Malaysia. Proceeding in the 2nd International Conference on Business Sciences Technology 2015 (ICBST 2015). Songkhla, Thailand.<\/li>\n<li>Soonthonwarapas, P., Trakulmaykee, N. &amp; Matayong, S. (2020). Association Rule Analysis of Information Resource Borrowing Behavior: A Case Study of Khunying Long Athakravisunthorn Learning Resource Center, Price of Songkla University. Proceeding in the 50th\u00a0National Graduate Research Conference (NGRC50). Bangkok: Thailand.<\/li>\n<li>Trakulmaykee, N. and Benrit P. (2014). Statistical Analysis: Improvement of Technology Acceptance Model in Mobile Tourist Guide Context. Proceeding in the 6th International Conference on Information Management and Engineering (ICIME 2014). Paris, France.<\/li>\n<li>Trakulmaykee, N. and Benrit P. (2014). Perception on Intention to Use Mobile Tourist Guidebook: Comparison of Self-managed Tour and Package Tour. Proceeding in the GS-NRIC 2014. Negeri Sembilan, Malaysia.<\/li>\n<\/ul>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Journal Maaksorn, T., Trakulmaykee, N., Tongtep, N. (2026).\u00a0 Tourism route development using association rule minning and Google Maps in Songkhla, Thailand. Geojournal of Tourism and Geosites. 64(1), 457-464. https:\/\/doi.org\/10.30892\/gtg.64140-1691 [SCOPUS (Q1), EBSCO] Dittavichai, R., Pratan, T., Hnucheck, K., Trakulmaykee, N. (2026).\u00a0 Achievement of Knowledge Management for Entrepreneurs in Songkhla Lagoon. Journal of Management Science, Suratthani&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_zipai_imported":false,"_zipai_import_id":"","footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"spectra_blocks_featured_image_url":null,"spectra_blocks_author_info":{"display_name":"admin","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/2fb676b07e040bdca273b086acada7559f7cc06aaeea7de0b58160db88ba7f10?s=96&d=mm&r=g","author_link":"https:\/\/analytics-clubbi.com\/wordpress\/author\/admin\/","description":""},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/analytics-clubbi.com\/wordpress\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Journal Maaksorn, T., Trakulmaykee, N., Tongtep, N. (2026).\u00a0 Tourism route development using association rule minning and Google Maps in Songkhla, Thailand. Geojournal of Tourism and Geosites. 64(1), 457-464. https:\/\/doi.org\/10.30892\/gtg.64140-1691 [SCOPUS (Q1), EBSCO] Dittavichai, R., Pratan, T., Hnucheck, K., Trakulmaykee, N. (2026).\u00a0 Achievement of Knowledge Management for Entrepreneurs in Songkhla Lagoon. Journal of Management Science, Suratthani...","_links":{"self":[{"href":"https:\/\/analytics-clubbi.com\/wordpress\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analytics-clubbi.com\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/analytics-clubbi.com\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/analytics-clubbi.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/analytics-clubbi.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":15,"href":"https:\/\/analytics-clubbi.com\/wordpress\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":714,"href":"https:\/\/analytics-clubbi.com\/wordpress\/wp-json\/wp\/v2\/pages\/2\/revisions\/714"}],"wp:attachment":[{"href":"https:\/\/analytics-clubbi.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}